2021
The Spark
HAAT is founded with 40 artisan families from Rajasthan. First 500 products listed online.
50,000+
Craft Lovers
12,000+
Artisans & SHGs
28+
State & UTs
1,50,000+
Products Listed
Who We Are
Born from a Belief in India's Craft Legacy
Founded in 2019, HAAT began as a small initiative to give India's cooperatives and self-help groups a dignified digital presence. What started with 40 artisan families in Rajasthan has grown into a nationwide movement — a marketplace where every product carries a story of skill, tradition, and community.
We work directly with government-recognised cooperatives, tribal artisans, and SHGs across 28 states. No middlemen. Just authentic craft, fair wages, and a platform built on trust.
Empowering Hands. Preserving Heritage.
What Drives Us
Our Mission & Core Values
We exist to make India's handcraft economy equitable, sustainable, and celebrated by the world.
Fair Trade Always
Every artisan and cooperative on HAAT receives a fair, transparent price for their work — no exploitation, no hidden fees.
Sustainable Craft
We prioritise eco-friendly, natural materials and traditional production methods that are gentle on the planet.
Authenticated Heritage
Products with GI Tags and cooperative certifications are verified by our curation team before listing.
Community First
Profits from every sale are reinvested into artisan training programmes, tool grants, and digital literacy camps.
India for the World
We ship to 40+ countries, bringing India's living craft traditions to homes across the globe.
Transparent Impact
Every quarter we publish a public impact report — how many artisans were paid, how many new cooperatives joined.
Our Journey
Milestones That Define Us
2022
Growing Roots
Partnership with 3 state governments. 200+ SHGs onboarded. Survived the pandemic by shifting artisans to digital sales.
2023
National Recognition
Awarded by Ministry of Textiles. Launched GI-Tag verification programme. 10,000 artisans reached.
2024
Going All Over The Country
Shipping launched to all states. First HAAT physical store opens in Delhi's Connaught Place.
2025
1 Lakh Milestone
Crossed 1,50,000 products, 12,000 artisans, and ₹200 Cr in cumulative artisan earnings. HAAT app launched.
2026
What's Next
Expanding to Tier 2 cities, launching HAAT Artisan Academy, and building India's largest GI-tagged product catalogue.
In Their Words
Artisan Voices
"HAAT gave our cooperative a global presence. We now ship our Madhubani art to collectors in Germany and Canada."
Sunita Devi
President, Mithila Women's Cooperative, Bihar
"HAAT gave our cooperative a global presence. We now ship our Madhubani art to collectors in Germany and Canada."
Sunita Devi
President, Mithila Women's Cooperative, Bihar
"The fair prices and timely payments let us send our children to school. Our craft finally gets the respect it deserves."
Ramesh Bhai Patel
Patola Weaving Cooperative, Gujarat
"From a small village workshop to orders from across the world — HAAT's training programmes changed everything for us."
Meera Kandpal
Aipan Art SHG, Uttarakhand
"HAAT gave our cooperative a global presence. We now ship our Madhubani art to collectors in Germany and Canada. HAAT gave our cooperative a global presence."
Sunita Devi
President, Mithila Women's Cooperative, Bihar